Design is where function meets form. From tables to telephones, industrial design is one of the key factors that attracts us to a product, or leads us to prefer using one product over another. Anyone who relies on the aesthetic appeal of his products to sell them and gain a competitive edge over his competitors would most likely be concerned with preventing them from copying his product designs. That is why filing for Industrial Design is essential in ensuring that the design of the products remains exclusive.
Those who wish to purchase an article for use are often influenced in their choice not only by practical utility and efficiency but by the appearance and design. One article with a particular design may sell better than one without it. Much time, thought and expense may have been incurred in finding a design which will increase sales. The object of industrial design is to see that the originator of a profitable design is not deprived of his reward by others applying it to their goods without permission